WHAT IS CAUSE-BASED MARKETING?
"Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility."- Wikipedia
WHY CAUSE-BASED MARKETING?...A $20B INDUSTRY BY 2025
1.5 million Non-Profits are competing to attract scarce dollars.
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Millennials are driving businesses to pay more attention to solving the world’s charitable problems.
​Businesses are clamoring to make a difference and stay relevant with consumers.
HOW TO TAP INTO CAUSE-BASED MARKETING
Redirect a portion of merchant processing fees to a nonprofit rather than a bank
A portion of the merchant processing fees that businesses already pay can legally be redirected from the bank to a nonprofit of choice at no additional cost. The best part? Businesses get custom creatives to use in their marketing to promote their support.
Play-Anthropy
Create deals on a technology platform, opt-into nonprofit campaigns and leverage Playanthrapy, a game empowering people for social good, to promote the deals. That way you can leverage the organic marketing to drive new customers to your door while supporting any and all causes of your choosing.