top of page

WHAT IS CAUSE-BASED MARKETING?

"Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility."- Wikipedia

WHY CAUSE-BASED MARKETING?...A $20B INDUSTRY BY 2025

Screen Shot 2022-12-31 at 1.13.15 PM.png

1.5 million Non-Profits are competing to attract scarce dollars.

Millennials are driving businesses to pay more attention to solving the world’s charitable problems.


​Businesses are clamoring to make a difference and stay relevant with consumers.

HOW TO TAP INTO CAUSE-BASED MARKETING

Credit Card Purchase

Redirect a portion of merchant processing fees to a nonprofit rather than a bank

A portion of the merchant processing fees that businesses already pay can legally be redirected from the bank to a nonprofit of choice at no additional cost.  The best part?  Businesses get custom creatives to use in their marketing to promote their support.

Volunteers with Donation Boxes

Start a Charity

Create your own nonprofit to do more good, create authority and credibility for your business, drive more sales and build your legacy while tapping into $120,000 in free ad spend annually.

Neon Store Sign

Play-Anthropy

Create deals on a technology platform, opt-into nonprofit campaigns and leverage Playanthrapy, a game empowering people for social good, to promote the deals.  That way you can leverage the organic marketing to drive new customers to your door while supporting any and all causes of your choosing.

bottom of page